"Dear People Who Take Pictures of Food With Instagram,
Just because the picture looks artsy doesn’t mean you are. I get it. We all went through our creative, experimental stages. There is a period in all of our lives where we think we can probably make money off our pseudo-artistic talent of choice. And now, you think you are a photographer because Instagram does the work for you. Do you have to focus anything? Do you have to worry about lighting? Do you have to think at all? Not really. You are part of a fast growing legion of people that have been duped into believing they are visionaries, auteurs, even.
“<3 <3 Gorgeous day for lunch outside <3 <3,” you post to the image of a set of railroad tracks behind a McDonald’s.
So now that you’re a professional photographer, you need to capture the simpler things in life. All of them. It is your duty as an artist, after all. And there is nothing simpler than your pretentious foodie excursions. You posted an Instagram-ed picture of a handful of blueberries the other day. What would your day have been without those blueberries? Would you have felt a little less connected to the earth and, ultimately, yourself? Would you have felt guilty about letting all of nature’s candy go to waste? Or perhaps the real question is this: how disappointed would you have felt if your beautiful, plump blueberries got less than 15 likes?”
Read more of this masterpiece over at McSweeney’s